Jeffrey Deitch sells mattresses

I saw a picture of Jeffrey Deitch and realized that not only does he sell awesome art in New York (see http://www.deitch.com/) he sells awesome mattresses in Southern California as Larry Miller (Sit 'n' Sleep will beat any advertised price or your mattress is FREEEEEEE)! I thought that Superman being able to disguise himself with only a pair of spectacles was bologna, but if Deitch has gotten away with it for this long, I guess it works.

UPDATE: Jeffrey Deitch has been announced as the new Director of MoCA in Los Angeles. That should shorten his commute between jobs.